Pinterest has grown to be one of the most popular social media platforms in recent years and has become handy for crowdfunding campaigns who are launching a new innovative product. In this blog, we explain 5 simple tips to set up and grow your Pinterest account.

Pinterest has made quite a name for itself in recent years. In fact, it has become the third-largest social network in the United States. In the last 12 months, Pinterest gained almost 70 million users. This is quite a large user base and it certainly gives marketers a lot to think of. What’s even more interesting is the fact that the majority of Pinterest users belong from high-income households and are predominately women. So, if you are a marketer or just starting a new business you should definitely use this platform to your advantage.

For your ease, we have listed down 5 actionable marketing tips to kick-start your Pinterest marketing campaign.

5 actionable marketing strategies for Pinterest:

1. Setting Up a business account:

It is highly recommended that you sign up for a Pinterest business account as it allows you to manage your targeted audience more efficiently through analytics and Rich pins.

Simply head over to the Pinterest Sign up section and create your business account.

Here’s a list of things that needs to be taken care of for a proper brand profile:

A professional profile photo: This one is simple. Use a professional picture of you or your company logo here.

Cover Board: This is the first thing your audience will see when visiting your profile so don’t be afraid to get a little creative here. You can use an image or a carousel that best displays your brand story or your best work/products here. Remember, it’s all about connecting with your audience!

Writing your Bio: Writing a bio for a Pinterest profile can be tricky as you are only allowed a 160 character limit. So, keep it short and simple and don’t overdo hashtags as they are not relevant here.

2. Planning your content strategy:

“What to post and when to post”, it all comes down to these two things when it comes to a good content strategy.

What to Post?

Creating captivating content based on the interest of your targeted audience is the key ingredient for a successful Pinterest marketing campaign.

You can create three types of content to promote your brand.

Product pins:

Pinterest is one of the few platforms where people are actually searching for new products/content from brands. In fact, 78% pinners find the content from brands including product pins very “Useful”.

So, if you are running a crowdfunding campaign, launching a product or have an online store and want to maximize your revenue, you should definitely take cool pictures of your products and promote them on Pinterest. Even better if your product is women-focused as almost 80% of the pinners from the US are females belonging to the age group 18-64.

Rich pins – Blogpost and Landing pages:

Have a story to share or a cool offer that people can’t miss? Create a beautiful picture with a catchy title and share it on Pinterest and you are almost guaranteed traffic!

You can drive traffic from Pinterest by inserting your website’s link on the pins. Whether you are promoting a blog or a landing page, you can make use of this strategy.

Video pins:

A great way to tell a detailed story of your brand and connect to your audience in a more engaging way. More on this later….

When to post?

Now let’s talk about when to post.

Picking the right time to post can certainly work in your favour and if you can hit the time when most of the audience is online using Pinterest you will win the Jackpot!

Past studies have shown the following times to work best:

During the day: Between 2 PM – 4 PM EST.
In the evening: Between 8 PM – 1 AM EST.

It’s all about analyzing your targeted audience however, the above mentioned times generally work well according to SocialFresh.

3. Optimizing your Pins:

Pinterest is labelled as a search engine for images and so it’s a good idea to optimize your pins for better visibility and reach.

Here are the two things you can do to optimize your pins:

Writing a compelling description:

Writing a compelling Pin description might look like a small thing but it matters a lot! In fact, Pinterest itself reported that using clear and actionable words can increase email sign-ups up to 70%.

When writing a Pin description, you should try to include your brand name and try to use clear, concise, and actionable words to better connect with your audience. Writing a Pinterest description is an art and every little detail matters so you must pay attention here!

Adding Hashtags:

Just like any other social media platform, Pinners use hashtags to find new content on the platform. Using relevant hashtags in your description can get your content discovered on Pinterest and really get things going for your brand.

4. Be consistent – Interact with other pinners and join group boards:

Posting quality content and interacting with other pinners regularly can take your marketing campaign to the next level.

Joining community boards is one of the best strategies to grow your Pinterest account. Here’s something that you can do:

Simply try to find group boards within your niche using hashtags and try to provide value to the viewers by posting quality content as much as you can. This strategy will help make your content more visible to the Pinners eventually leading to an increase in your follower count.

Pinterest is all about creating value for the viewers and if you consistently do that, your success is almost guaranteed!

5. Hidden Ninja – Video pins!

Now let’s talk about the video pins. Video pins are getting extremely popular on Pinterest. In fact, Pinterest reported that video engagement rose by 600% in 2019 as compared to the year 2018! This clearly shows the importance of video content and you should definitely use video pins.

Video Pins are great to connect with your audience and connect with them on a more personal level. Whether you are looking to share your brand story or a product that can change the lives of others or simply looking to raise awareness for your crowdfunding campaign, posting enticing video pins should be at the top of your to-do list.

When crowdfunding we recommend adding Pinterest to your list of marketing strategies as it is a great platform to help grow awareness of your new product and build interest in your project.

Contact us here at Wow Your Crowd if you’d like help with creating quality videos for your Pinterest content especially if you are planning to raise awareness of your new product campaign with a crowdfunding video. Catch you soon.