Using Instagram for Crowdfunding? Don’t Forget to Do These 5 Things

Using Instagram to promote your crowdfunding campaign can be a smart move when trying to build awareness of your project and a strong community of followers.


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Why Relationship Building Is Fundamental to Crowdfunding Success

In truth, the art of relationship-building is one of the most important tools for growing your idea into a fully-backed and anticipated crowdfunding project.


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What Kind of PR Strategy Works Best for Crowdfunding Campaigns?

Behind most successful crowdfunding projects is a strategically planned and executed PR campaign. However, the process of getting highly authoritative media outlets and reporters to feature you in their content isn’t simple.


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5 Crowdfunding Mistakes to Avoid So You Don’t Lose Money

Crowdfunding can undoubtedly be a key driver of your initial success, however, many people lose money on poorly planned and executing campaigns that do little to grow awareness of their product and build a community.


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How to Choose an Influencer for Your Crowdfunding Campaign

Influencer marketing is a powerful tool that can be used for getting your project and products in front of more people and establishing connections with a new audience.


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The Power of Kindness in Your Crowdfunding Project

There’s a lot of talk about kindness in the business world these days. Many brands are now realising the benefit that promoting kindness through internal practices and brand marketing can have.


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Storytelling – The Power of Narrative in Crowdfunding

Storytelling is one of the most powerful tools you can harness during your crowdfunding campaign. There’s nothing quite like it when it comes to getting investors and future customers on board.


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How LinkedIn Can Boost Your Crowdfunding Efforts

Whether you’re in the very early stages of gathering support and backing for your project or are focused on putting the word out there with the help of influencers in your industry, LinkedIn is a great resource.


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Why You Need to Build a Powerful Online Community for Your Brand

Whether you’re launching a niche product or something you hope will cater to the masses, the benefits of building an online community for your crowdfunding project are undeniable.


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How to Simplify Your Brand Story for Your Crowdfunding Video

If you want people to spread the word about your project and truly buy into your dream, you need to ensure your Kickstarter video and brand pitch are both simple and memorable.


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Does Your Kickstarter Video Pass the Engagement Test?

If you’re reading this article, you probably already know the importance of your Kickstarter video. As one of the key assets that will sell your brand and concept, it obviously needs to be amazing.


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The Importance of Branding when Crowdfunding

Crowdfunding success comes down to a few crucial things. One of them is the actual quality of your product idea or concept, and another is the effectiveness of your marketing strategy. This includes your crowdfunding video and any social campaigns you run to spread awareness.


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Crowdfunding Success: Your Audience Holds the Key

Crowdfunding has the potential to give your vision and idea a breath of life, which isn’t always the case with a traditional approach to product launches. Due to this development, thousands of creators are choosing crowdfunding platforms like Kickstarter to launch their products and take their business to the next level.


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Competitor Analysis: To Become the Champion —You Have to Beat the Champion!

In order to compete with your rivals and gain market share, you have to understand what they offer, so you can create an offer that differentiates from them and attracts users to support you.


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9 Steps to Effectively Promote your Kickstarter Campaign

Like it or not advertising your Kickstarter campaign is a MUST if you want to hit your funding goal. Whether you are starting or in the middle of your campaign, you should consistently promote your offer so you attract an audience to support you.


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How to Use Social Media to Create Awareness and Attract Interest in your Crowdfunding Campaign

One of the fundamental aspects of a successful crowdfunding campaign is to build an audience of followers before you launch. These followers will be your advocates and will support your campaign when you are live. They are the lifeblood to your campaign success and your business goals.


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Tips on How to Create a Landing Page for Your Crowdfunding Campaign

Many people believe they can create a project page on a crowdfunding platform and then launch. Well, you can, but we wouldn’t advise it. You need to build your crowd before your campaign goes live and a landing page plays a leading part in building your crowd.


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How to Set Up a Successful Crowdfunding Email Marketing Campaign

Whether you need help with designing your email marketing or other areas of your marketing campaign or even Kickstarter Video Production then get in touch with us at Wow Your Crowd. We’d love to hear about your big idea and help your campaign to get funded.


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Best Tips on How to Use Video for Social Media Marketing

The main reason is genuinely due to the lack of content that engages your audience. Data shows that video is the best medium to attract and communicate with your audience online. If you have not already made significant investments in social media video content, then it's time to start investing.


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10 Ways to Promote Your Crowdfunding Campaign and Build Your Crowd

You have been working on your crowdfunding campaign for months. You created your prototype, shot a film, written your pitch, and designed your website. Finally, the campaign goes live, and your friends and family back you immediately. But after a fast start, how do you continue the momentum and attract more backers to your campaign?


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Express Your Story With the Help of the Kickstarter Campaign Page

One of the biggest questions when you launching your campaign, is “how should I design my campaign page and what should I include? Hopefully, after reading this blog post, you will be better positioned to answer this question.


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Common Myths About Crowdfunding Marketing Campaigns

Crowdfunding is a kind of social fundraising. It’s the new way to raise money, by leveraging your personal network to support your cause or campaign. Along with your network, you can use an online crowdfunding platform to raise the money you need to fund your personal or business venture.


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Crowdfunding 101 – What You Need To Know

Embrace the challenge and go out and make your big idea a success. Remember a crowdfunding video is an integral part of your campaign, so be sure to enlist the help of an agency like Wow Your Crowd, who can support you with all areas of your campaign guide you on your crowdfunding journey.


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Pro Tips and Advice for Launching a Crowdfunding Campaign Successfully

If you are stuck and wish more guidance and support then consider hiring a crowdfunding marketing agency like Wow Your Crowd to help launch your campaign. An agency’s experience and knowledge can save you time and money in the long run. To your future success!


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7 Types of Video Content to Attract Backers to Support Your Crowdfunding Campaign

The sole aim for most crowdfunding campaigns is to attract backers to support you and help fund your project. But how do you attract backers to your project and how do you convince them to support you? In this blog, we’ll explain 7 different ways you can use video content to enhance your campaign and convince those who are sat on the fence to get off and back your project.


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Pinterest Marketing Simplified! 5 Simple Tips to Grow your Pinterest Account

Pinterest has grown to be one of the most popular social media platforms in recent years and has become handy for crowdfunding campaigns who are launching a new innovative product. In this blog, we explain 5 simple tips to set up and grow your Pinterest account.


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10 Simple Tips to Make your Crowdfunding Video a Success!

The crowdfunding video is regarded as the most important marketing asset in a crowdfunding campaign. Your campaign will struggle to promote your offer and convince backers to support you if you get your video wrong. In this blog, we explain 10 simple tips that we use to create our client’s videos and you can use to create a better video and improve your campaign success.


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Crowdfunding 101 – How to Crowdfund Your Big Idea Successfully Part 2

In the past, typically only enterprise companies with large R&D budgets could bring a product or innovation to market. But today, crowdfunding has levelled the playing field and enables businesses and entrepreneurs to make their ideas a reality. In this blog, part of 2 of ‘How to crowdfund your big idea successfully we continue to explain the key areas of how you can launch your crowdfunding campaign successfully.


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Crowdfunding 101 – How to Crowdfund Your Big Idea Successfully Part 1

Many entrepreneurs and businesses struggle to raise the funding they require to turn their big idea into a reality. Crowdfunding helps to solve this issue, but how do you crowdfund? In this 2 part blog, we explain the main areas of ‘how to crowdfund your big idea successfully’, and highlight certain strategies we use here at Wow Your Crowd, which you can implement and help launch your campaign successfully.


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3 Types of Crowdfunding Video To Successfully Fund Your Kickstarter Campaign

The crowdfunding video is your campaign’s most important marketing asset. Get it right and a successful campaign beckons, get it wrong and months or hard work could be ruined. Here at Wow Your Crowd, we are pitch video specialists and in this blog will explain the 3 different types of video you can make for your campaign.


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3 Step Formula to a Successful Kickstarter Crowdfunding Campaign

Over the past 10 years, Crowdfunding has changed the way entrepreneurs, start-ups and innovative businesses can launch their products. Providing an alternative route to the problematic and expensive way of traditionally bringing an idea to market. But how do you launch a successful Kickstarter Crowdfunding Campaign? Our 3 step formula explains how you can.


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Bespoke Crowdfunding Agency in the UK

Facebook Advertising has changed the way businesses advertise their products and services for good. No longer do companies have to rely on expensive Google ads or offline strategies like mailshots, leaflets or expensive advertisements in publications. In this blog wowyourcrowd will help you to learn how to master Facebook advertising and set up your first campaign.


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Product Positioning Statement is the Key

There are thousands of crowdfunding campaigns happening every day, so its vital that you can grab your audience’s attention and have them immediately understand why your offer is suited to them. If you don’t get their attention your campaign will fail. In this blog we at wowyourcrowd will help you learn how to create a product positioning statement that will set your campaign up for success.


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Wowyourcrowd – Crowdfunding Marketing Agency

The foundations to any product launch or crowdfunding campaign is built upon a well defined ‘communications plan’. Your ‘comms plan’ outlines a number of key areas about your product and forms the strategy for which your campaign will follow. With this blog, Wowyourcrowd will help you to develop your campaign’s strategy.


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Facebook – Super Powerful Marketing Tool

Wowyourcrowd believes that launching your product successfully or attracting interest in your business is vital if you want to run a profitable business. Facebook is one of the best places to advertise what you are doing and attract traffic to your campaign. In this blog we at wowyourcrowd will outline the best practices on how to set up your Facebook Business page and attract customers to your project.


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How To Raise Money For Your Start-up With Crowdfunding

As an entrepreneur with a great idea for a new product or service, one of the biggest problems that you will face is raising funding to launch your start-up. In years gone by, you would take your idea and a prototype to your bank manager and ask for a loan. The manager would assess your idea and would often be able to make his own decision. If you required a large amount, he may have to refer it to head office. Today Crowdfunding is a smarter way to raise money.


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5 Steps to Create a Crowdfunding Campaign for your Charity or Social Cause

All good causes need money and crowdfunding has been exceptionally useful to many social causes throughout recent years. The problem? You only have one chance to hook your audience. That’s why you need to develop the best sales pitch possible. Here’s 5 steps on how to create an incredible sales pitch for your charity or social cause crowdfunding campaign.


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How To Create A Successful Equity Crowdfunding Video

A captivating crowdfunding video is one of the most important aspects of a successful equity crowdfunding campaign. It’s an extremely powerful marketing tool that can convince investors that your campaign is the one to back. Research has proven that a campaign supported by video is 85% more likely to achieve its funding goals. Find out how to create a successful video...


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Harness The Power Of Video & Successfully Market Your Business!

With more businesses than ever before competing against each other, trying to attract the attention of consumers. It’s really important you market your business in the right way. Get it wrong and it could be the difference between success or failure.


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11 Great Promo Video Ideas to Promote Your Business

Video is now the No. 1 way to communicate with your customers online. But what video is right for your business? Where should you start? We’ve compiled a list of 11 great promo videos your business should create. Add these to your marketing arsenal and you will transform your website and the relationships you build with leads and customers.


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