Using Instagram to promote your crowdfunding campaign can be a smart move when trying to build awareness of your project and a strong community of followers.

In truth, the art of relationship-building is one of the most important tools for growing your idea into a fully-backed and anticipated crowdfunding project.

Behind most successful crowdfunding projects is a strategically planned and executed PR campaign. However, the process of getting highly authoritative media outlets and reporters to feature you in their content isn’t simple.

Crowdfunding can undoubtedly be a key driver of your initial success, however, many people lose money on poorly planned and executing campaigns that do little to grow awareness of their product and build a community.

Influencer marketing is a powerful tool that can be used for getting your project and products in front of more people and establishing connections with a new audience.

There’s a lot of talk about kindness in the business world these days. Many brands are now realising the benefit that promoting kindness through internal practices and brand marketing can have.

Storytelling is one of the most powerful tools you can harness during your crowdfunding campaign. There’s nothing quite like it when it comes to getting investors and future customers on board.

Whether you’re in the very early stages of gathering support and backing for your project or are focused on putting the word out there with the help of influencers in your industry, LinkedIn is a great resource.

Whether you’re launching a niche product or something you hope will cater to the masses, the benefits of building an online community for your crowdfunding project are undeniable.

If you want people to spread the word about your project and truly buy into your dream, you need to ensure your Kickstarter video and brand pitch are both simple and memorable.

If you’re reading this article, you probably already know the importance of your Kickstarter video. As one of the key assets that will sell your brand and concept, it obviously needs to be amazing.

Crowdfunding success comes down to a few crucial things. One of them is the actual quality of your product idea or concept, and another is the effectiveness of your marketing strategy. This includes your crowdfunding video and any social campaigns you run to spread awareness.

Crowdfunding has the potential to give your vision and idea a breath of life, which isn’t always the case with a traditional approach to product launches. Due to this development, thousands of creators are choosing crowdfunding platforms like Kickstarter to launch their products and take their business to the next level.

In order to compete with your rivals and gain market share, you have to understand what they offer, so you can create an offer that differentiates from them and attracts users to support you.

Like it or not advertising your Kickstarter campaign is a MUST if you want to hit your funding goal. Whether you are starting or in the middle of your campaign, you should consistently promote your offer so you attract an audience to support you.

One of the fundamental aspects of a successful crowdfunding campaign is to build an audience of followers before you launch. These followers will be your advocates and will support your campaign when you are live. They are the lifeblood to your campaign success and your business goals.

Many people believe they can create a project page on a crowdfunding platform and then launch. Well, you can, but we wouldn’t advise it. You need to build your crowd before your campaign goes live and a landing page plays a leading part in building your crowd.

Whether you need help with designing your email marketing or other areas of your marketing campaign or even Kickstarter Video Production then get in touch with us at Wow Your Crowd. We’d love to hear about your big idea and help your campaign to get funded.

The main reason is genuinely due to the lack of content that engages your audience. Data shows that video is the best medium to attract and communicate with your audience online. If you have not already made significant investments in social media video content, then it's time to start investing.

You have been working on your crowdfunding campaign for months. You created your prototype, shot a film, written your pitch, and designed your website. Finally, the campaign goes live, and your friends and family back you immediately. But after a fast start, how do you continue the momentum and attract more backers to your campaign?

One of the biggest questions when you launching your campaign, is “how should I design my campaign page and what should I include? Hopefully, after reading this blog post, you will be better positioned to answer this question.

Crowdfunding is a kind of social fundraising. It’s the new way to raise money, by leveraging your personal network to support your cause or campaign. Along with your network, you can use an online crowdfunding platform to raise the money you need to fund your personal or business venture.

Embrace the challenge and go out and make your big idea a success. Remember a crowdfunding video is an integral part of your campaign, so be sure to enlist the help of an agency like Wow Your Crowd, who can support you with all areas of your campaign guide you on your crowdfunding journey.

If you are stuck and wish more guidance and support then consider hiring a crowdfunding marketing agency like Wow Your Crowd to help launch your campaign. An agency’s experience and knowledge can save you time and money in the long run. To your future success!

The sole aim for most crowdfunding campaigns is to attract backers to support you and help fund your project. But how do you attract backers to your project and how do you convince them to support you? In this blog, we’ll explain 7 different ways you can use video content to enhance your campaign and convince those who are sat on the fence to get off and back your project.

Pinterest has grown to be one of the most popular social media platforms in recent years and has become handy for crowdfunding campaigns who are launching a new innovative product. In this blog, we explain 5 simple tips to set up and grow your Pinterest account.

The crowdfunding video is regarded as the most important marketing asset in a crowdfunding campaign. Your campaign will struggle to promote your offer and convince backers to support you if you get your video wrong. In this blog, we explain 10 simple tips that we use to create our client’s videos and you can use to create a better video and improve your campaign success.

In the past, typically only enterprise companies with large R&D budgets could bring a product or innovation to market. But today, crowdfunding has levelled the playing field and enables businesses and entrepreneurs to make their ideas a reality. In this blog, part of 2 of ‘How to crowdfund your big idea successfully we continue to explain the key areas of how you can launch your crowdfunding campaign successfully.

Many entrepreneurs and businesses struggle to raise the funding they require to turn their big idea into a reality. Crowdfunding helps to solve this issue, but how do you crowdfund? In this 2 part blog, we explain the main areas of ‘how to crowdfund your big idea successfully’, and highlight certain strategies we use here at Wow Your Crowd, which you can implement and help launch your campaign successfully.

The crowdfunding video is your campaign’s most important marketing asset. Get it right and a successful campaign beckons, get it wrong and months or hard work could be ruined. Here at Wow Your Crowd, we are pitch video specialists and in this blog will explain the 3 different types of video you can make for your campaign.

Over the past 10 years, Crowdfunding has changed the way entrepreneurs, start-ups and innovative businesses can launch their products. Providing an alternative route to the problematic and expensive way of traditionally bringing an idea to market. But how do you launch a successful Kickstarter Crowdfunding Campaign? Our 3 step formula explains how you can.

Facebook Advertising has changed the way businesses advertise their products and services for good. No longer do companies have to rely on expensive Google ads or offline strategies like mailshots, leaflets or expensive advertisements in publications. In this blog wowyourcrowd will help you to learn how to master Facebook advertising and set up your first campaign.

There are thousands of crowdfunding campaigns happening every day, so its vital that you can grab your audience’s attention and have them immediately understand why your offer is suited to them. If you don’t get their attention your campaign will fail. In this blog we at wowyourcrowd will help you learn how to create a product positioning statement that will set your campaign up for success.

The foundations to any product launch or crowdfunding campaign is built upon a well defined ‘communications plan’. Your ‘comms plan’ outlines a number of key areas about your product and forms the strategy for which your campaign will follow. With this blog, Wowyourcrowd will help you to develop your campaign’s strategy.

Wowyourcrowd believes that launching your product successfully or attracting interest in your business is vital if you want to run a profitable business. Facebook is one of the best places to advertise what you are doing and attract traffic to your campaign. In this blog we at wowyourcrowd will outline the best practices on how to set up your Facebook Business page and attract customers to your project.

As an entrepreneur with a great idea for a new product or service, one of the biggest problems that you will face is raising funding to launch your start-up. In years gone by, you would take your idea and a prototype to your bank manager and ask for a loan. The manager would assess your idea and would often be able to make his own decision. If you required a large amount, he may have to refer it to head office. Today Crowdfunding is a smarter way to raise money.

All good causes need money and crowdfunding has been exceptionally useful to many social causes throughout recent years. The problem? You only have one chance to hook your audience. That’s why you need to develop the best sales pitch possible. Here’s 5 steps on how to create an incredible sales pitch for your charity or social cause crowdfunding campaign.

A captivating crowdfunding video is one of the most important aspects of a successful equity crowdfunding campaign. It’s an extremely powerful marketing tool that can convince investors that your campaign is the one to back. Research has proven that a campaign supported by video is 85% more likely to achieve its funding goals. Find out how to create a successful video...

With more businesses than ever before competing against each other, trying to attract the attention of consumers. It’s really important you market your business in the right way. Get it wrong and it could be the difference between success or failure.

Video is now the No. 1 way to communicate with your customers online. But what video is right for your business? Where should you start? We’ve compiled a list of 11 great promo videos your business should create. Add these to your marketing arsenal and you will transform your website and the relationships you build with leads and customers.