Top 5 Social Media Planning Tools for 2021

Crowdfunding success relies on a few major factors including how well the campaign is presented and how many people it reaches. And assuming you’ve nailed it in the presentation department, one of the best ways to reach more people is through social media.


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Running an Email Marketing Campaign for Your Crowdfunding Project? Don’t Forget these Basics!

n email marketing campaign can be effective in more ways than one. And when it comes to crowdfunding, it’s all too often an underutilised tool. Perhaps a reason for this is that founder don't feel they have a substantial subscription base for email marketing to be cost-effective.


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4 Things to Keep in Mind when Choosing a Brand Ambassador

Brand ambassadors are a powerful tool for any company. They’re effective at cutting through the noise in crowded spaces, lending you some credibility and generally getting the word out there among the groups that can really make a difference.


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Pre-launch Product Survey Advice for Crowdfunders

Gathering essential feedback before you launch a crowdfunding campaign is always helpful. The more you do, the closer to the target you'll hit. This will also help you plan your campaign and gather credible data that you can showcase to potential investors.


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Using Instagram for Crowdfunding? Don’t Forget to Do These 5 Things

Using Instagram to promote your crowdfunding campaign can be a smart move when trying to build awareness of your project and a strong community of followers. Despite this, many owners steer clear of using this channel and focus on platforms like Facebook and LinkedIn only.


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Why Relationship Building Is Fundamental to Crowdfunding Success

We all know that relationships matter in life and business, but many of us struggle in this area. While we know it can have a positive impact on our endeavours, humans sometimes have a natural reluctance to build new connections with people, which has arguably gotten worse as we rely more and more on technology to facilitate our interactions.


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What Kind of PR Strategy Works Best for Crowdfunding Campaigns?

Behind most successful crowdfunding projects is a strategically planned and executed PR campaign. However, the process of getting highly authoritative media outlets and reporters to feature you in their content isn’t simple.


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5 Crowdfunding Mistakes to Avoid So You Don’t Lose Money

Crowdfunding can undoubtedly be a key driver of your initial success, however, many people lose money on poorly planned and executing campaigns that do little to grow awareness of their product and build a community. 


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How to Choose an Influencer for Your Crowdfunding Campaign

Influencer marketing is a powerful tool that can be used for getting your project and products in front of more people and establishing connections with a new audience. However, the hardest part of any influencer marketing campaign is finding the right individuals to become ambassadors for your brand.


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The Power of Kindness in Your Crowdfunding Project

There’s a lot of talk about kindness in the business world these days. Many brands are now realising the benefit that promoting kindness through internal practices and brand marketing can have.


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Storytelling – The Power of Narrative in Crowdfunding

Storytelling is one of the most powerful tools you can harness during your crowdfunding campaign. There’s nothing quite like it when it comes to getting investors and future customers on board, connecting with them through compelling and captivating stories about your brand and what you hope to one day achieve.


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How LinkedIn Can Boost Your Crowdfunding Efforts

Whether you’re in the very early stages of gathering support and backing for your project or are focused on putting the word out there with the help of influencers in your industry, LinkedIn is a great resource.


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Why You Need to Build a Powerful Online Community for Your Brand

Whether you’re launching a niche product or something you hope will cater to the masses, the benefits of building an online community for your crowdfunding project are undeniable.


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How to Simplify Your Brand Story for Your Crowdfunding Video

If you want people to spread the word about your project and truly buy into your dream, you need to ensure your Kickstarter video and brand pitch are both simple and memorable.


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9 Steps to Effectively Promote your Kickstarter Campaign

Like it or not advertising your Kickstarter campaign is a MUST if you want to hit your funding goal. Whether you are starting or in the middle of your campaign, you should consistently promote your offer so you attract an audience to support you.


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