Crowdfunding success relies on a few major factors including how well the campaign is presented and how many people it reaches. And assuming you’ve nailed it in the presentation department, one of the best ways to reach more people is through social media.

n email marketing campaign can be effective in more ways than one. And when it comes to crowdfunding, it’s all too often an underutilised tool. Perhaps a reason for this is that founder don't feel they have a substantial subscription base for email marketing to be cost-effective.

Brand ambassadors are a powerful tool for any company. They’re effective at cutting through the noise in crowded spaces, lending you some credibility and generally getting the word out there among the groups that can really make a difference.

Gathering essential feedback before you launch a crowdfunding campaign is always helpful. The more you do, the closer to the target you'll hit. This will also help you plan your campaign and gather credible data that you can showcase to potential investors.

Using Instagram to promote your crowdfunding campaign can be a smart move when trying to build awareness of your project and a strong community of followers. Despite this, many owners steer clear of using this channel and focus on platforms like Facebook and LinkedIn only.

We all know that relationships matter in life and business, but many of us struggle in this area. While we know it can have a positive impact on our endeavours, humans sometimes have a natural reluctance to build new connections with people, which has arguably gotten worse as we rely more and more on technology to facilitate our interactions.

Behind most successful crowdfunding projects is a strategically planned and executed PR campaign. However, the process of getting highly authoritative media outlets and reporters to feature you in their content isn’t simple.

Crowdfunding can undoubtedly be a key driver of your initial success, however, many people lose money on poorly planned and executing campaigns that do little to grow awareness of their product and build a community. 

Influencer marketing is a powerful tool that can be used for getting your project and products in front of more people and establishing connections with a new audience. However, the hardest part of any influencer marketing campaign is finding the right individuals to become ambassadors for your brand.

There’s a lot of talk about kindness in the business world these days. Many brands are now realising the benefit that promoting kindness through internal practices and brand marketing can have.

Storytelling is one of the most powerful tools you can harness during your crowdfunding campaign. There’s nothing quite like it when it comes to getting investors and future customers on board, connecting with them through compelling and captivating stories about your brand and what you hope to one day achieve.

Whether you’re in the very early stages of gathering support and backing for your project or are focused on putting the word out there with the help of influencers in your industry, LinkedIn is a great resource.

Whether you’re launching a niche product or something you hope will cater to the masses, the benefits of building an online community for your crowdfunding project are undeniable.

If you want people to spread the word about your project and truly buy into your dream, you need to ensure your Kickstarter video and brand pitch are both simple and memorable.

Like it or not advertising your Kickstarter campaign is a MUST if you want to hit your funding goal. Whether you are starting or in the middle of your campaign, you should consistently promote your offer so you attract an audience to support you.