Bespoke Crowdfunding Agency in the UK
Facebook Advertising has changed the way businesses advertise their products and services for good. No longer do companies have to rely on expensive Google ads or offline strategies like mailshots, leaflets or expensive advertisements in publications. In this blog wowyourcrowd will help you to learn how to master Facebook advertising and set up your first campaign.
Facebook advertising has changed the way business can target their target market and attract interest in their products and services. Prior to Facebook advertising if you wanted to attract interest in your marketing campaign you would have to implement various traffic strategies - online and offline. Google Ad Words (PPC) was the main online way to attract customers, but with Adwords most people are looking to buy straight away. When running a crowdfunding campaign particularly in the prelaunch phase you are looking for ‘audience interest’ with a view for the audience to buy when you launch. It turns out Facebook traffic is perfect for this.
If you haven’t already, your first step is to set up a Facebook business page. Once set up you can start to create your Facebook advertising campaign.
Step 1. To start go to Facebook business manager
https:// business.facebook.com/ads manager . Click on ‘create ad’.
Step 2 - Choose a Goal.
This is where deciding on a clear objective is very important. Choose the objective for creating the ad. For example, if you are seeking to build leads or sales the objective to choose would be ‘Conversions’.
Step 3 – Choose Your Objective and Target Audience.
We at wowourcrowd believe that it’s important to be specific about your target audience and their demographics when planning your campaign. Facebook will only display ads to the audience demographics you choose. For example, your campaign objective might be to collect emails via a landing page, this is what most people do when crowdfunding. In this case you will choose ‘Conversions’ as the main objective.
Then you want to confirm who your audience are. For example, our audience is male 26 – 46, who like dogs and are living in New York, and speak English.
Your ads will now be displayed to this specific audience. You can narrow the search by selecting the specific location, e.g. Washington DC, which can help better your results.
When starting your ads and carrying out an initial test you can set your ad budget low as $1 to $2 a day. You can also place limits on your ad spending if you are worried you may forget to turn off your ads, although this is unlikely to happen. For example, you can start your ads from as low as $1 a day if you choose to run ads without a set time frame. You can also set a start date/time and end date/ time if you want more control over your campaign. Its best practice to start your ad budgets low when starting out. The Facebook algorithm needs to learn about your needs and target audience, so it will be important to run campaigns for a number of weeks and months. You don’t want to blow all of your ad budget in the first few days. Typically the Facebook algorithm needs around 4 weeks to really understand your best target audience.
With thousands of businesses competing on Facebook for user attention , it's almost impossible for Facebook to place every ad out on the platform. So, instead what they do is put your ad into an ad auction, where those campaigns with the highest bids get their ads displayed across the network. The bid is the amount you're willing to pay to get your ads in front of your audience.
We at Wowyourcrowd feel that the other important areas of setting up an advert are the ‘Ad Spend Limits’ and the ‘Schedule’ option. When you are prompted to fill in the Ad Spend Limit, be sure to fill in the minimum and maximum amount you want FaceBook to use on a daily or monthly basis. This is part of what is called a budget optimization and helps you remain in control of your spending. If you don’t put in a fixed budget you could log in 1 day and find out Facebook has spent more than you wished, which is good for the bank balance.
In the Schedule option you can choose a time of day when you want to display your ads to the audience. Facebook will show you the time when your audience is the most active, so all you have to do is select a specific time and Facebook will take care of the rest.
Running a Facebook campaign to attract interest to your crowdfunding campaign is a really good idea. To find help to set up your Facebook campaign simply search Goggle using a keyword term like Crowdfunding Agency UK. Then select an agency like us that are experienced in using Facebook and have the credentials to prove it. To your success!
Product Positioning Statement is the Key
There are thousands of crowdfunding campaigns happening every day, so its vital that you can grab your audience’s attention and have them immediately understand why your offer is suited to them. If you don’t get their attention your campaign will fail. In this blog we at wowyourcrowd will help you learn how to create a product positioning statement that will set your campaign up for success.
Positioning is the act of defining why your product is the best at doing a particular thing and why the defined target audience cares a lot about it. Get your positioning statement right and you will knock the competition for six, making more sales and increasing revenues faster. Positioning is fundamental to all forms of marketing, from content written, to campaigns launched and sales pitches made.
Your product positioning statement lays the foundations to all of your crowdfunding, advertising, marketing and selling activities. Most businesses and start ups fail to develop a positioning statement and if they do make one, you can bet the attempt is fairly generic and doesn’t deliver what a well thought out and developed positioning statement should do.
The following 6 steps will help you to create an effective positioning statement which you can use for your crowdfunding campaign and beyond.
1. Competitive Alternatives
The competitive alternatives is what your audience would do if your product didn’t exist, what would they use or do instead? When developing your product its vital you are an expert on the different solutions on the market – list all of the advantages and disadvantages to the alternatives. Remember not all alternatives to your product will be another product – it may be the user doesn’t do anything or instead hires a student to carry out the arduous work.
Really understand what your customers compare your solution with.
2. Unique Attributes
Your products unique attributes are the capabilities or features that your offering has, that the competitive alternatives don’t have. They are your secret sauce; what differentiates you from the competition. The attributes can range from the features you offer, to the materials you use, the process used to produce the product, your team’s experience, a particular skill set, technology involved etc. List down all of your products attributes. When developing a product particularly for crowdfunding its important your product is completely different and unique to what has come before.
3. Value
Value is formed from your products attributes and the benefits those attributes provide. Value is the reason your audience will care about your products attributes. Be sure to explain the physical and emotional benefits your product provides and then back this up with proof. For example your product is a camera, which films in 20 mega pixels (feature) that provides sharp photo images (benefit). The value is how this relates to the user’s goals, i.e. images can be zoomed in or printed in large format and still look sharp.
4. Target market characteristics
Generally the value your product provides is relevant to a large amount of people but as a start-up particularly when crowdfunding your advertising budget is likely to be minimal, so its vital you target an audience who are ready and hungry to buy your product straight away. Your positioning statement should clearly identify who these people are. Your ideal audience are the customers who buy quickly, rarely ask for discounts and tell their friends about your product.
5. Market Category
Market categories help users to understand what they don’t know about your product as they will naturally associate your product with other leading products on the market. For example you say your product is a luxury men’s sports watch – people automatically think of a brand like Tag Heuer. The positive (or negative) connotations of Tag Heuer’s brand will automatically help the user to position your product in their mind. Choose your category wisely and this will have a very positive effect on your brand.
6. Relevant Trends
Positioning your product with a certain market category is very beneficial, however what is even better is also associating a ‘relevant trend’ to the product. This has the effect of making your product relevant now in your customer’s mind. Use Google trends to research what trends are in fashion and see if one fits with your product.
We at wowyourcrowd believe that a well thought out product positioning statement will help you with your crowdfunding campaign whether you are making a crowdfunding video or planning the marketing for your project. Use the above tips to help create the best positioning statement and skyrocket your product’s success!
Wowyourcrowd - Crowdfunding Marketing Agency
The foundations to any product launch or crowdfunding campaign is built upon a well defined ‘communications plan’. Your ‘comms plan’ outlines a number of key areas about your product and forms the strategy for which your campaign will follow. With this blog, Wowyourcrowd will help you to develop your campaign’s strategy.
When launching a new product or running a campaign for a new offer, It’s vital that you have a strategy and create a plan before you start any marketing. This holds true for any type of marketing, for example, whether you are using social media, print, TV, or picking up the phone to call people. The companies that achieve great results from their marketing efforts do so because they leave no stone unturned in their quest to achieve their marketing goal. They put in place a strategy, which is based on research and analysis, and then stick to it across the campaign, testing and measuring as they see results come in. Improving their campaign as they move forward.
We at wowyourcrowd have experienced that when using Facebook to launch your product and boost your crowdfunding campaign is no different, you’ll need a strategy in place and follow it to a tee. Your marketing strategy doesn’t need to be complicated or require you to spend too much time creating it. It can simply be a few slides from a presentation or a document that includes the following:
- Your Product Positioning Statement
- Your Target Market – and the different Ideal Customer Personas.
- List the Value your product provides users.
Your product positioning statement - is a one liner, your elevator pitch, which clearly explains in a nutshell what your product is, what it does, who it helps and the benefits it provides. The 1 liner shouldn’t be longer than a paragraph and be deliverable in 15 – 30 seconds – the amount of time you would have in an elevator lift! The positioning statement will be used as the foundation to all of your marketing and sales messaging now and in the future.
Your target market - clearly defines who your key customers are likely to be. For example you are selling a new ebike – so the overall target market is white and ethnic males from 25 – 55 years old, who live in major cities and enjoy cycling. This target market although is slightly defined it is still very broad, with a wide range of different types of personalities. So, we need to funnel down more and go more niche by creating Ideal Customer Personas from the target market. A well-thought out buyer persona can really help you find that type of person on Facebook due to the platform’s extensive collection of personalised data on users.
Try to visualise your ideal user, you can give each persona you create a name, note what job they have, where they live, how much they earn, what are their interests, what do they like, dislike, their life experiences, education, family etc.
By creating a number of personas it is not just a good way to take advantage of Facebook’s excellent targeting system (and not waste your ad spend budget targeting the wrong people) but it also makes it a lot easier to create and write marketing content to target that particular type of user.
For example you are selling an ebike and an example of your ideal persona is:
David, 55 years old, Lives in London, is an IT Director who earns 60k a year. He Is married and father of two children who have now left home. David enjoys cycling at weekends as a hobby and cycles to work in the week. He’s a fan of the Tour de France and likes motorcycles. He used to ride a motorcycle but struggled to park it in central London so stopped.
How do you get the right information to create a buying persona? Research competitor companies, speak to your target market in focus group meetings, find out about them and then build your personas.
This will take a bit of work but understanding this is the type of person who will be best suited to buying your ebike makes it so much easier to target them on Facebook and get the sale rather than go after people who will never be suited to your product offer. Its worth the work!
Understanding the ‘value’ your product provides users is vital if you want to make the sale and out muscle your competition. Value is formed from 2 areas the ‘features’ of your product and the benefits the user receives when they use the product. Benefits come in two forms – physical benefits and emotional benefits.
We at wowyourcrowd believe that when launching your product or crowdfunding campaign your crowdfunding marketing agency will require information about your product. So use the information outlined above to create a strong ‘comms plan’ and form the strategy for your campaign.
Facebook - Super Powerful Marketing Tool
Wowyourcrowd believes that launching your product successfully or attracting interest in your business is vital if you want to run a profitable business. Facebook is one of the best places to advertise what you are doing and attract traffic to your campaign. In this blog we at wowyourcrowd will outline the best practices on how to set up your Facebook Business page and attract customers to your project.
Use it or not, Facebook is a super powerful marketing tool. With 2.4 billion people from across the world using the platform, it’s where businesses small and large fight it out to get your attention every single day of the week. However understanding how to use Facebook effectively can be challenging with many people not knowing where to start and even if you manage to start, things can turn to disappointment very quickly, with wasted time and no results to show for the outlay.
The best way to avoid disappointment is to have a clear goal and objective before starting. Carry out the necessary research and put a plan in place. The following information will outline the best practice to setting up your Facebook business page and running promotions to target your ideal audience and attract them to interact with your brand achieving your end marketing goals.
As with any advertising or marketing campaign it’s important to have a solid strategy in place. This is where your ‘comm’s plan’ comes into action. If you don’t have a comm’s plan then you will need to create one before starting your Facebook campaign. A comm’s plan is the foundation to your campaign, the bedrock your big idea will sit on. Having a strong well researched and thought out comm’s plan will give you the best results when you build your campaign on top of it.
For example, your comm’s plan should clearly define who your target audience is – e.g White males, 22 – 35 years old, living in major cities, university background, like cycling and keeping fit. As well as information about your brand – e.g. tone of voice, colour values, typography font. All of these areas will play a part in building your Facebook campaign.
To start your Facebook campaign first you will need to set up a business page for your company.
Step 1: Go to ‘Create’ on Your Personal Profile. Login to your personal profile, on the right side of the page you’ll see a CREATE option. Click on this and select the Page.
Step 2: Choose Your Category. Are you a business/ brand or a community? If you’re launching a product or a service, then you are a business. If you are a community, a social service or a non-profit, then select the second available option .
Step 3: Create Your Page Name. Something to remember, its difficult to change your page name once chosen, so think carefully about what you would like to call it. Your page name will also work as your page URL so its best to make sure the name makes sense and reflects your business. Oh and that spellings are all correct. If you already have a website for your business, it make sense to name your Facebook page as your business name.
Step 4: Upload a Cover Photo and Profile Photo. The most efficient size for a Facebook cover photo is 828 x 465 pixels. Make the profile photo your business logo. The profile cover can be a video, an animated GIF or a photo that reflects your brand. Add a strong tagline graphic that explains what you are about.
Step 5: Start Posting. Now that your page is ready, click on the Publish Page button and start creating posts about your business, your team, service, products any events you are hosting etc. It’s best to create posts with a personal tone, the same method as on your personal profile.
Types of posts your can make:
- Standard text/image post, which people reply to.
- Create a poll for your audience – ask them for their opinion on a topic
- Tag a new product or topic that you already have in your posts.
- Create a watch party and interact with your live audience.
- Share interesting video content.
Step 6: Invite People to Like the Page. Once your page is published Facebook allows you to send invites to contacts from your personal profile to like your business page. If you add other team members from your business to the page as ‘admins’ they can invite more people to like your page, which will help increase the ‘page likes’ quickly giving your more ‘social authority’.
We at wowyourcrowd feel that using Facebook is a vital piece of any crowdfunding marketing or product launch campaign. When used properly Facebook is a super powerful tool that will help to promote your business and attract huge amounts of traffic, helping you to achieve your marketing goals.
