Facebook - Super Powerful Marketing Tool

Wowyourcrowd believes that launching your product successfully or attracting interest in your business is vital if you want to run a profitable business. Facebook is one of the best places to advertise what you are doing and attract traffic to your campaign. In this blog we at wowyourcrowd will outline the best practices on how to set up your Facebook Business page and attract customers to your project.

Use it or not, Facebook is a super powerful marketing tool. With 2.4 billion people from across the world using the platform, it’s where businesses small and large fight it out to get your attention every single day of the week. However understanding how to use Facebook effectively can be challenging with many people not knowing where to start and even if you manage to start, things can turn to disappointment very quickly, with wasted time and no results to show for the outlay.

The best way to avoid disappointment is to have a clear goal and objective before starting. Carry out the necessary research and put a plan in place. The following information will outline the best practice to setting up your Facebook business page and running promotions to target your ideal audience and attract them to interact with your brand achieving your end marketing goals.

As with any advertising or marketing campaign it’s important to have a solid strategy in place. This is where your ‘comm’s plan’ comes into action. If you don’t have a comm’s plan then you will need to create one before starting your Facebook campaign. A comm’s plan is the foundation to your campaign, the bedrock your big idea will sit on. Having a strong well researched and thought out comm’s plan will give you the best results when you build your campaign on top of it.

For example, your comm’s plan should clearly define who your target audience is – e.g White males, 22 – 35 years old, living in major cities, university background, like cycling and keeping fit. As well as information about your brand – e.g. tone of voice, colour values, typography font. All of these areas will play a part in building your Facebook campaign.

To start your Facebook campaign first you will need to set up a business page for your company.

Step 1: Go to ‘Create’ on Your Personal Profile. Login to your personal profile, on the right side of the page you’ll see a CREATE option. Click on this and select the Page.

Step 2: Choose Your Category. Are you a business/ brand or a community? If you’re launching a product or a service, then you are a business. If you are a community, a social service or a non-profit, then select the second available option .

Step 3: Create Your Page Name. Something to remember, its difficult to change your page name once chosen, so think carefully about what you would like to call it. Your page name will also work as your page URL so its best to make sure the name makes sense and reflects your business. Oh and that spellings are all correct. If you already have a website for your business, it make sense to name your Facebook page as your business name.

Step 4: Upload a Cover Photo and Profile Photo. The most efficient size for a Facebook cover photo is 828 x 465 pixels. Make the profile photo your business logo. The profile cover can be a video, an animated GIF or a photo that reflects your brand. Add a strong tagline graphic that explains what you are about.

Step 5: Start Posting. Now that your page is ready, click on the Publish Page button and start creating posts about your business, your team, service, products any events you are hosting etc. It’s best to create posts with a personal tone, the same method as on your personal profile.

Types of posts your can make:

  • Standard text/image post, which people reply to.
  • Create a poll for your audience – ask them for their opinion on a topic
  • Tag a new product or topic that you already have in your posts.
  • Create a watch party and interact with your live audience.
  • Share interesting video content.

Step 6: Invite People to Like the Page. Once your page is published Facebook allows you to send invites to contacts from your personal profile to like your business page. If you add other team members from your business to the page as ‘admins’ they can invite more people to like your page, which will help increase the ‘page likes’ quickly giving your more ‘social authority’.

We at wowyourcrowd feel that using Facebook is a vital piece of any crowdfunding marketing or product launch campaign. When used properly Facebook is a super powerful tool that will help to promote your business and attract huge amounts of traffic, helping you to achieve your marketing goals.


Harness The Power Of Video & Successfully Market Your Business!

With more businesses than ever before competing against each other, trying to attract the attention of consumers. It’s really important you market your business in the right way. Get it wrong and it could be the difference between success or failure.

The key to marketing is to engage your audience and influence their decision making. There are many ways to do this. However, using video to market your business is fast becoming the preferred way and has risen by 80% over the past 3 years.

Video is great for:

  • Turning leads into paying customers
  • Building brand awareness
  • Attracting more traffic to your website

A crucial element when marketing your business is to let your customers know how you can help them and why they should choose you . With a few simple videos you can do this…

Successfully market your business with these three videos:

Promotional video - Showcase your business and the products and services you provide.

FAQ videos - Short videos to answer those questions you're always asked by clients. Imagine the time you could save!

About us video – Explain who you are and why you do what you do. Show behind the scenes of your company to the customers you help and the successes you have achieved. Show what makes you and your team special.

At Wow Your Crowd we specialise in producing video content that will engage and influence your customers, whilst developing a strong lasting relationship with them.

Our videos will help to position your company as a leader in your local industry, and build your brand identity.

Get in touch today and hear how we can help you to WOW your crowd.