You have created a marketing plan for your product launch campaign, but it’s not creating the results you desire?
Why is this? Are you missing something?
The main reason is genuinely due to the lack of content that engages your audience. Data shows that video is the best medium to attract and communicate with your audience online. If you have not already made significant investments in social media video content, then it’s time to start investing.
It’s not just video platforms like YouTube, Facebook, and Instagram that are more focused on video, for example with ‘stories’ and ‘IGTV’. Other platforms like Twitter, Pinterest, and LinkedIn also provide video options, since this is the way users expect to digest content.
Different types of video for social media marketing
There are various types of video you can create to promote your product, business or personal brand. Here are a few ideas:
- Animations
- Brand Promo
- Commercial
- Sales video
- Educational How to
- Product Explainers
- F.A.Q. videos
- Expert Opinion videos
- Vlogs
- Live Stream videos
- Event highlights video.
So, what’s the best? It depends on your specific goal, your budget and your level of experience with making videos. For a strong consistent social media campaign, we’d recommend making various videos from the above list, try them out and measure the response you get from your target audience. Then make more of the videos that work the best. Use the videos to build trust and nurture a relationship with your followers and customers.
The ideal video length
The ideal video length is a bit of a myth. It really depends on how engaging the video content is and what the video is used for. As a guideline, we’d recommend the following:
- Promotional video for your website – 1- 2 mins for brand content
- Facebook & Twitter – Up to 1-minute promotional brand content
- Instagram – from 15 – 30 seconds for promotional brand content
- Youtube – Up to 2mins for promotional content and up to 60mins for long long-form educational and entertainment content
Use different social media platforms effectively for your video marketing
YouTube
YouTube is the ‘social media video’ website. A place to learn and be entertained, which is different to posting messages on other social media platforms. Building a strong YouTube channel with great content relevant to your subject matter will allow you to attract subscribers and fans, which you can then turn into customers. Get good at YouTube and be great at video marketing.
Important points to keep in mind when posting videos on Youtube
- Use keywords relevant to your topic in the description and video title
- Post videos regularly (at least once a week)
- Use the YouTube Ads options like Pre-roll to sell and attract people to your business
- Always remind viewers to like your video and subscribe to your channel
Facebook is a perfect place to promote your product to your target market. You can upload videos easily, use them as advertisements to reach niches, or launch a Facebook Live stream and speak with your audience directly.
Important points to keep in mind
- Make sure the video is engaging, with the right style of content for your audience
- Upload your videos directly to Facebook; don’t link to them from other websites
- Include your videos into playlists, labelled for easier search
- Include a call to action at the end of your video
- Host live Facebook Q&A sessions, to forge a closer personal relationship with fans
- Re-share your Live streams for fans who may have missed the original live broadcast
Twitter is just as good as any other platform for sharing videos as part to your product launch and social media marketing. Creators will typically upload videos as tweets or pay for video ads. Both options are available.
Important points to keep in mind
For Twitter posts and advertisements, a common rule for posting is that shorter messages create better results. Twitter research reveals that advertisements that are less than 15 seconds work better and viewers retain the messages more often.
- Don’t forget to use hashtags related to your niche and “join the talk,” (as suggested by Twitter) in your posts.
- Add descriptions and keywords
Instagram is very popular and is promoting more video content based on its new functionality. In addition to video posts and advertising, a new live streaming option was started with Instagram Stories and IGTV, which functions similarly to YouTube.
Important points to keep in mind
- Create your videos with a clear topic, with related visual design
- Keep your captions short and include the right message in your video
- Instagram videos have a 60-second time limit so keep your video short
- Instagram ads are much like Facebook ads, so try it here if you have noticed things that work on Facebook
- Instagram Stories have a limited time length, such as 15 seconds, and disappear forever after 24 hours, similar to Snapchat
- IGTV operates like YouTube and is a great place for Vloggers to share their content
Snapchat
If your target audience is a younger market say 16 – 30 years old then your social media content marketing campaign should include Snap Chat, which allows for informal exchanges with your fans through Snapchat posts.
Important points to keep in mind
- Keep your Snapchat posts short and simple
- Use and create Snapchat filters and lenses to upgrade the look of your posts and advertisements.
Finally!
To enhance your product launch or crowdfunding campaign It is essential to implement a video marketing strategy on social media. Wow Your Crowd can help to produce what you need. So, when you need marketing help or a sleek, professional crowdfunding video that promotes your product, give us a call and in the meantime feel free to reach out and ask us any questions you may have. We’ll be happy to provide some insight and advice on how you can promote your products online.
