Having a captivating crowdfunding video is one of the most important aspects of a successful equity crowdfunding campaign. It’s an extremely powerful marketing tool that can convince investors that your campaign is the one to back. Recent research has proven that a campaign supported by video is 85% more likely to achieve its funding goals.
Your equity crowdfunding video’s message should be tailored to its intended audience. It’s important to remember, you are selling an investment opportunity in your business and not promoting your products or services. All too often crowdfunding videos make this mistake and end up losing the interest of investors.
Tips For Creating A Successful Equity Crowdfunding Video
Now that we know the importance of a compelling equity crowdfunding video, and how it should be targeted, we can look into the finer details that will set your video up for success:
Plan Out The Video Carefully
Detail every aspect of the video prior to shooting. This is one of the most important steps to creating a successful equity crowdfunding video. Know your audience, know what you want to say and say it as effectively as possible. Be personable and tell potential investors about your business opportunity and why they should back your project. Identify the key investment benefits of your campaign and compel your potential investors to give you their backing. Before you start filming, create a script and be sure to include these points:
- Your elevator pitch – a short introduction explaining who you are and what your company does. Talk about the issue you are solving and why it will transform the lives of others.
- Tell your story and explain why the business exists. Explain your goals and your mission.
- Show the market opportunity – use industry data to show the gap in the market and the need for your business.
- Highlight your strategy – explain how your company generates its revenue, what your plans are and how the investment will be used to achieve them. Explain how investors can make a return on their investment.
Make It Personal
Your video acts as a brilliant opportunity for you to introduce yourself and your team to potential investors. So don’t miss this chance, star in your video be personable and show your passion for your business. Many investors may not meet you face to face so your video is the only chance to help them know, like and trust you.
Make Your Video Stand Out
If your equity crowdfunding video isn’t engaging and doesn’t stand out, it, and your project, have a good chance of failing. Placing your hopes and dreams firmly in the gutter. Don’t leave your business success to chance. Hire a professional video production company, that specialises in equity crowdfunding videos. Tap into their wealth of industry knowledge and reap the benefits of a professional high-quality video production. Although this approach may cost more, it will be worth it in the end with a stand out video that makes you look professional and keeps investors focused on your message long after the video has finished.
Another top tip is to create a selection of ultra-shareable cut-down video edits, which you can use across your social media channels to generate a buzz and build awareness of your cowdfunding campaign.
It’s a great idea to feature testimonials in your pitch video from current customers, partners and investors who support your business and endorse it. Their positive experiences about your service and team will help to influence potential investors thoughts and feelings about your business.
Don’t Overdo It
Keep your equity crowdfunding video as short and to the point as possible. Ideally, your video should be around 3 minutes long with the first 20-30 seconds making a real impact. Right away, grab the viewers attention. Hook them and make them excited about your project. This will entice investors to continue watching the rest of the video and hopefully invest.
Call To Action
Be sure to end your equity crowdfunding video with a clear call to action. Summarise your campaign, and provide a final reminder on why your project is the perfect opportunity to invest in. Tell investors what they should do next in order to be part of your business success.
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